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Museum of Incest – A Guided Tour –
October 6th, 2009


Simon Fujiwara continuously re-constructs his own identity by weaving his personal and family biographies into the larger scheme of history, through architectural installations, erotic fiction writing and lecture-performances. From expeditions in Africa to the underground world of sex in 70’s Spain, the personal experiences presented in Fujiwara’s lectures are used to explore a range of subjects from ethnology and eroticism to architecture and ancestry. The Museum of Incest (2008–ongoing) is Fujiwara’s architectural project – a fictive institution that explores the erotic origins of early man whilst proposing family sexuality as a subject for a visitor attraction. Welcome to the Hotel Munber (2007–ongoing), meanwhile, springs from Fujiwara’s re-imagining of his parents’ life running a hotel in Catalunya during the 1970's. Set under the suppression enforced by the Franco dictatorship, Fujiwara’s re-tells their story as a series of gay erotic tales – an attempt to construct a history erased by censorship. Franco’s missing testicle, early mass-tourism and the erotic uses of Spanish architecture all play their part in a subversive world where history and fiction merge.

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Simon Fujiwara (born London, 1982) is a Berlin and London-based artist, whose works have recently been shown at the 53rd Venice Biennial, Frame project at Frieze Art Fair, and MAK Center for Contemporary Art and Architecture. The Incest Museum has been shown at Umberto Di Marino Arte Contemporana, Naples, The Royal College
of Art, London, OTIS, Los Angeles, and Limonchello, London.